PUBLIC RELATIONS LIAISON
American Lebanese Syrian Associated Charities (ALSAC) – August 2017 – present
• Part of public relations team at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital
• Responsible for securing media coverage for such initiatives as Childhood Cancer Awareness Month, which led to articles in The New York Times, PEOPLE, and other national media with a total audience reach of 1 billion
• Work with internal and external stakeholders to ensure effective and brand-centered storytelling
Communications and Marketing Coordinator Little Rock Zoo – March 2017 – 2019
• Responsible for Zoo’s public relations, including orchestrating press events, securing media spots, and writing press releases
• Create print and digital collateral, including maintaining the Zoo website, graphics, advertising, and signage
• Coordinate with departments on initiatives for conservation and animal awareness, education, and guest relations
Communications and Marketing Manager City of Little Rock – July 2015 – March 2017
• Led comprehensive communication and marketing strategies to advance the City’s goals, vision and messaging
• Developed print and digital collateral, from magazines and brochures to press releases and web content
• Created and implemented a multi-year advertising campaign that included 10 television commercials
• Along with web coordinator, spearheaded the website redesign for littlerock.gov
• Oversaw the government access channel, LRTV, supervising three video production specialists
• Directed and coordinated special events, including press conferences and state of the city address
• Managed City’s main social media accounts, developing editorial calendar and growing footprint by 20 percent
Associate director of digital strategy University of Arkansas – Little Rock May 2012 – July 2015
• Led team in content development for print and digital channels, including marketing, social, and email campaigns
• Directed large-scale web development projects including award-winning homepage redesign, ualr.edu
• Led content strategy for user experience, brand adherence, design, information architecture, and content on more than 250 sites in the ualr.edu network • Implemented top-level marketing campaigns with layered digital, video, and social initiatives
• Supervised front-end web developer and student worker video specialist
Online news editor Arkansas Democrat-Gazette October 2006 – April 2012
• Orchestrated statewide coverage and content for arkansasonline.com
• Generated story and special project ideas; made story assignments; coordinated breaking news coverage
• Maintained daily budgets for a staff of four, including videographer
• Coordinated social media integration and marketing campaigns
Creative director 501 LIFE October 2006 – present
• Set creative vision for monthly magazine with a circulation of more than 10,000
• Act as lead graphic designer and illustrator for editorial side of magazine, which has doubled in size to 82 pages
• Create special issues and annual sports-themed edition
One, Wild & Precious 